Hybris Marketing & Leonardo Artificial Intelligence Solution: Face Recognition

Hybris Marketing is using artificial intelligence (AI) technologies, machine learning particularly, to help retailers make more informed and targeted marketing decisions.

SAP Hybris announced an integration with SAP Leonardo that allows SAP Hybris Marketing Cloud customers to use facial recognition to help retailers promote in-store sales and bridge the gap between online and brick-and-mortar retailing.

Powered by SAP Leonardo's machine learning, the facial recognition system provides a foundation for intelligent and personalized shopping experiences.